Google has announced a new image format WebP for web, which is replacing JPEG to allow web sites loading faster than before. Here is a part of the announcement :~

Most of the common image formats on the web today were established over a decade ago and are based on technology from around that time. Some engineers at Google decided to figure out if there was a way to further compress lossy images like JPEG to make them load faster, while still preserving quality and resolution. As part of this effort, we are releasing a developer preview of a new image format, WebP, that promises to significantly reduce the byte size of photos on the web, allowing web sites to load faster than before.

These are some picture in comparison between JPEG and WebP :



More picture and info here.

Looking back at how this will help to improve users experience over the web, WebP is definitely worth paying attention to.



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